Marketing Planning

The Marketing Plan is an indispensable tool for the proper management of any corporation. Too often, much effort is wasted in two directions: Gathering unnecessary information, and developing an expensive, unreadable document.
With LOGIC’s course you will be aware of the main elements of a marketing plan and be able to prepare it.

What will you learn?

You will be able to prepare a marketing plan for any product/service.

Is it right for me?

If you are an individual that is involved in marketing activities, then this course is right for you.

Course Curriculum?

  • What is marketing?
  • Why we need a marketing plan?
  • Components of a marketing plan
    • Executive summary
    • Mission & Vision
    • Current marketing situation
      • Influencers map
      • SWOT analysis
      • Porter’s 5Ps
      • PESTEL analysis
      • Competitive analysis
    • Objectives
    • Segmentation, Targeting & Positioning
    • Marketing Strategy
      • Marketing Mix 7Ps
    • Action Plan
    • Financial Projections
    • Implementation controls
Duration 1 day
Language English
Participants 10 - 18
1,850 EGP

2012-04-01 09:00:00
2012-04-01 17:00:00